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Helping parents find great books and
stories to read to their young children.

Research Synthesis

“When you design the same for everyone, you’re designing for no one” 

To start with the synthesis process, I decided to make an empathy map as a visual way to organize the insights I got, observations I made and quotes I gathered from the user interviews.

Things to consider: 

  • The main purpose of this project is to help parents to find authors, books,  and series stories to read to their kids. It contains short stories and children’s books by authors and illustrators. 

  • Sometimes it’s difficult and time-consuming to find stories. 

  • The design is intended for iPad or tablet. 

  • Focus on how parents and children choose stories to read. 

  • The stories are read in the app. 

  • The goal is to make it easier and less laborious for parents to find books and stories to read to their children.


As they've grown their library of stories, parents have expressed that it's been difficult and time-consuming to find the right stories to read to their children.


To create a digital library that makes it easier and less laborious for parents to find books and stories to read to their children.


  • Adobe Illustrator

  • Adobe XD

  • Google Docs

My Role

  • UX researcher

  • Illustrator

  • UI designer


  • Overall:  5 Days

Design Process


The interview was conducted with a mom of three kids (one, six and nine years old). The older ones are avid readers. These are some insights from the interview:

  • How often do they read? They read most nights: school nights five times a week. 

  • Why at night? She likes to practice reading time with her child. She chooses the story. 

  • She categorizes his books depending on the mood of the day.  She picks books that inspire them. 

  • Sometimes they read 3 books at night. 

  • Sometimes the kids request books. 

  • Mom gives them options. 

  • How do you find the books? School recommendations, and Scholastic book orders.

"HOW MIGHT WE" Questions

After gathering all the insights and information, and understanding the potential user, I drew the HMW questions that would later give me the tools to create the user flows. 

  • How might we give parents multiple options to find the perfect book for their child?

  • How might we categorize books and sort them in ways that allow parents and children to choose them well and quickly?

  • How might we inspire children’s interest in searching for books?

Competitive Analysis

When researching the competitors, I wanted to find and understand products that are kid friendly, fun, and at the same time useful and easy to navigate, focusing on specific aspects that I knew I wanted to incorporate in my design. 

Crazy 8's

With this core Design Sprint method, I gave myself eight minutes to gather all the ideas I could come up and push beyond my first idea.

Solution Sketch

After the Crazy 8's exercise, I decided on three screens: One that comes before the critical screen, (2) the critical screen itself, and (3) the screen that comes after the critical screen. This solution should show how the user interacts with an interface.

Taking the thoughts and comments from day one into consideration, I took as a reference the navigation through categories of Netflix, considering the categories that could be explored.

Like Netflix, or any educational product, I think it’s important to give the user several options of material, screen after screen, according to their needs. That way they can have other titles in mind the next time they sit with their child. 

Sprint Day 4: Prototype

High fidelity prototype of the screens I sketched on Day 3 of the Design Sprint

Sprint Day 5: Test

Usability Testing

In general, participants went through the prototype smoothly and there was a positive reaction to the product, however there were some questions about specific sections, where they gave their preferred action. 

The participants involved vary from being parents with small children, who either use digital libraries with their kids or read physical books with them, to participants, who are not parents, but keep a digital library on their tablets.


A Design Sprint presents the fantastic challenge of working in an agile environment. It was a great opportunity to experience a new process. There were some interesting takeaways from this. 

Learning to condense my thoughts within five days is really a great way to exercise the brain, as it requires me to find solutions in a relatively short time frame.

Thank you for reading my case study!

Want to work with me? Feel free to contact me! ...or just say hello on my social media.

Helping parents find great books and stories to read to their young children.

TinyTales is a startup where authors and illustrators can publish children's stories. to help parents and kids find the perfect book. This project is a modified Google Design Sprint, in which 5 days were required to  create the project from research to usability testing*.

Each sprint day was targeted to a specific action: Mapping, Sketching, Deciding, Prototyping and Testing.

*All basic information was provided by the startup.

Sprint Day 1: Map

User Persona

  • Synthesizing research, organizing findings, resourcing sites (user) 

  • Have a clear understanding of the problem. 

  • High impact design decisions help the user out the most.

  • “When you design the same for everyone, you’re designing for no one” 

(notes: inside/quotes/pinpoints look for insights that come out frequently

under user personas.)

Sprint Day 2: Sketch

Khan Academy Kids

Login / home screen

Lingo Kids

Has a separate section for parents / Home screen


Category organization/ "More like this" "Trailers & more"

Sprint Day 3: Decide

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